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Fractional Design Leadership Studio

Your on-demand head of product design

Ship more, ship faster. We embed design leadership that tightens your process, structures your team, and brings AI into your workflows — without hiring full-time.

Book a call See how it works
25+ yrs
Combined leadership
600+
Designers mentored
0 → 20+
Teams scaled
Strategy
Product vision & business goals
The missing layer
Design leadership
Strategy, structure & rituals embedded inside your team.
Execution
UI craft & delivery
Sound familiar?

You have designers. What you're missing is leadership.

Product managers managing designers by default
No structured design process or dev integration
Can't justify a full-time design leader
Limited room for real innovation
What you get

Strategic design leadership, on demand

Leadership without the full-time hire

Senior design direction embedded in your team, at a fraction of the cost and commitment of a permanent head of design.

Design woven into product & engineering

We align design with how your product and engineering teams actually work, so it stops being a hand-off and starts being a partnership.

Process & maturity that compound

Rituals, tools, and structure that keep paying off long after we step back. A team that can operate independently.

Who we are

Two design leaders, one studio

Backed by 25+ years of combined design leadership, we bring pattern recognition, strategic judgment, and a proven ability to grow teams that elevate the entire product organization.

Franco Falaschi

Franco Falaschi

Co-founder & Design Leader
  • 12+ years of design leadership
  • Mentored 600+ designers globally (ADPList recognition)
  • Scaled teams from 0 to 20+ across organizations
Nathalie Howell

Nathalie Howell

Co-founder & Design Leader
  • 13+ years of experience
  • 3+ years mentoring senior designers through executive education programs
  • Advisor to executives on strategy and leadership
Our process

A clear path
from chaos to clarity

Audit

We assess your design maturity, team structure, and how design connects to product and engineering.

Roadmap

We build a company-specific roadmap covering strategy, rituals, tools, and the path toward a full-time hire if you need one.

Measure

We track impact and keep refining, so progress is visible and your team grows more capable every month.

Pricing

Fractional leadership

Every tier is strictly design leadership: strategy, mentoring, and process. No execution or production work.

Light Touch
Establish the foundation
$3k / month
Book a call
  • Monthly leadership sync
  • Strategic design roadmap
  • Monthly 1:1s with designers
  • Async guidance over email/Slack
Core Engagement
Embed and operationalize
$6k / month
Book a call
  • Everything in Light Touch
  • Biweekly leadership syncs
  • Expanded 1:1 mentoring across the team
  • Process improvements: rituals & docs
  • Async guidance over email / Slack
High Touch
Scale and develop
$8k / month
Book a call
  • Everything in Core Engagement
  • Weekly touchpoints with CEO / stakeholders
  • Tailored workshops: critique, process, strategy
  • In-depth team development planning

We build design teams
that don't depend on us to thrive.

Unlike traditional execution-focused leads, we focus on long-term design maturity, cross-functional alignment, and a team that operates independently in full alignment with business goals.

Let's talk

Book a 30-minute intro call

Tell us where your design team is today. We'll show you what the missing layer of leadership could unlock.

Schedule on the calendar